The Art of Choosing Condition:Very Good 'Fabulous' Daily Telegraph

'Fabulous' Daily Telegraph

and keep your mind strong and flexible

This lively textbook

" for big success in your social life

The Art of Choosing Condition:Very Good 'Fabulous' Daily TelegraphEvery day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award winning research reveals that the answers are