Joico Colorful Anti-Fade Shampoo Volume and enhances all hair types

and enhances all hair types and textures

This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp

providing hair resilience reducing breakage and leaving the hair fuller-looking

for healthy looking hair

Joico Colorful Anti-Fade Shampoo Volume and enhances all hair typesoico Colorful protects haircolor for long lasting vibrancy and tonal integritythe kind of color care that delivers smooth, shiny, vibrant results on a daily basis. A gentle cleanser that takes out what you DONT want, and leaves behind everything you DO! With Joico Colorful Anti Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long term vibrancy and intensity of gorgeous haircolor. Free of SLS SLES sulfates* Gently